I make marketing perform.
Performance Marketing Executive passionate about digital advertising, data-driven strategy and creative campaigns.
A bit about how I work
I'm a Performance Marketing Executive with hands-on experience working on real-world digital marketing projects. I enjoy combining data, creativity and strategy to build campaigns that connect with audiences and drive measurable results.
During my internship at Hungama OTT, I had the opportunity to work on real-world marketing operations rather than just theoretical projects — working with platforms including Google, Meta and Moloco, managing campaign activities, handling account setup, working with performance data and contributing to WhatsApp and SMS marketing initiatives.
Alongside performance marketing, I've also worked on creative development and video editing, giving me an understanding of both the analytical and creative sides of digital marketing.
Where I add value
My approach combines performance-focused thinking, creativity and data analysis — developed by working on real campaigns, not just theory.
Performance & Campaigns
- Performance Marketing
- Campaign Management
- Campaign Optimization
- Audience Targeting
- Digital Marketing Strategy
Platforms & Tools
- Google Ads
- Meta Ads
- Moloco
- WhatsApp Marketing
- SMS Marketing
Analytics & Data
- Marketing Analytics
- Data Analysis & Reporting
Creative
- Creative Development
- Video Editing
My experience
Performance Marketing Executive
Working on real-world digital marketing initiatives with a focus on performance marketing, campaign execution, audience targeting and performance analysis. Applying data-driven approaches to understand campaign performance and contribute to marketing strategies.
Performance Marketing Intern
Completed a three-month internship gaining hands-on experience with real office projects and digital marketing workflows. Worked alongside a professional marketing team and gained practical exposure to campaign planning, performance marketing, creative strategy, reporting and data-driven decision making.
Educational background
Bachelor of Commerce — Digital Marketing & AI
Studying commerce with a specialised focus on Digital Marketing and Artificial Intelligence, developing an understanding of marketing, business, technology and data-driven decision making.
Projects & campaigns
A look at what I've worked on hands-on — from campaign execution to creative and reporting.
Performance Marketing Campaign Management
Planned, created and managed digital advertising campaigns across performance marketing platforms, with hands-on involvement in campaign setup, monitoring and optimization.
Campaign Account Setup & Recovery
Managed campaign operations during an account disruption, including setting up a new advertising account and handling the transition of campaign activities to ensure continuity of marketing operations.
Cross-Platform Marketing Intelligence
Collected, organized and maintained performance data across Meta, Google and Moloco to support campaign monitoring, reporting and performance analysis.
WhatsApp & SMS Marketing
Worked on WhatsApp and SMS marketing initiatives, supporting campaign communication and promotional outreach through direct-to-consumer channels.
Creative Development
Created marketing creatives designed to support digital campaigns, adapting visual concepts and messaging according to campaign objectives and target audiences.
Video Editing & Marketing Content
Edited short-form marketing videos and promotional content for digital campaigns, focusing on clear communication, engaging visuals and platform-appropriate formats.
Let's keep in touch
Open to performance marketing roles, internships and collaborations.